Autotrader created the BHPH Center to fill a gap identified in the marketplace; the product addresses the difficulty that credit challenged customers and Buy Here Pay Here dealers can have connecting with each other.
Credit challenged customers shop for cars very differently than traditional car shoppers. Their primary concerns are down payment, regular payments and frequency of those payments. Buy Here Pay Here dealers have had difficulty differentiating themselves from other subprime and franchise dealers, until now.
The BHPH Center gives dealers the tools they need to effectively merchandise their dealership and vehicle inventory so they can maximize their exposure to customers.
It was always the intent when the BHPH Center was originally launched, that the free service was on a trial basis. The trial had achieved its performance objectives in demonstrating value to the BHPH dealer in order to transition the BHPH Center to a paid product.
The BHPH Center is the only comprehensive solution built exclusively for the BHPH community – providing customizable dealer website, payment-focused listings and local market dealer dashboard to position dealers to drive valuable connections.
Autotrader has published product press releases about the BHPH Center.
Autotrader has presented at national and state industry conventions such as National Alliance of Buy Here Pay Here Dealers (NABD) and National Independent Automobile Dealers Association (NIADA) to generate dealer awareness.
Autotrader has placement links on the Autotrader.com site in order to drive consumer and dealer traffic to the BHPH Center.