Welcome to the Autotrader Buy Here Pay Here Center

The Buy Here Pay Here Center from Autotrader can help put your dealership and inventory in front of more local shoppers.

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A Unique Automotive Marketplace

Consumers with poor credit purchase over 4.1 million used cars annually. They haven't had a reliable, easy way to find dealers who can meet their needs - until now.

See Our Features

Connect

Easily connect with the credit-challenged consumers in your area

Engage

Drive consumers to your dealership with our easy to use marketing suite.

Support

Our format accommodates the unique financial challenges of the BHPH industry.

Educate

Set better expectations for consumers before they purchase a car.

What Your Membership Gets You

The Buy Here Pay Here Center offers a robust suite of simple tools to enhance your online presence and empower your business.

Dealer Microsite
Features:
  • Market your business with a customizable presence on the Buy Here Pay Here Center
  • Business Contact Information
  • Distance from Customer's location
  • Click to view phone number
 
  • Add your own video or photo gallery
  • Choose from a variety of custom themes
  • Generic BHPH Logo, or your own custom logo
  • Social/Sharing Functionality
Vehicle Ads
Features:
  • Full Vehicle details, including description and vehicle options
  • Dealer contact form for potential customers
  • Generic BHPH logo, or your own custom logo
  • Financial disclaimers and payment information
 
  • Upload your inventory manually using the Dealer Dashboard or through your own DMA provider
  • Dealership Contact Information
  • Distance from Customer's location
  • Vehicle photos with slideshow gallery
Dealer Dashboard
Features:
  • Control your presence on the Buy Here Pay Here Center with our interactive Dealer tools.
  • Inside the Dealer Activity Report, learn insightful metrics about your local shoppers and find out how to better market your business.
  • Customize your Dealer Microsite using the Dealer Microsite Editor.
 
  • Dealer Dashboard features dynamic insights, giving you the information you need about how your business is performing on the Buy Here Pay Here Center.
  • Create custom ads that market your business to local customers throughout the Buy Here Pay Here consumer site experience.

Our Partners

We've joined with leaders in the BHPH industry to provide you with additional resources to enhance your business.

  • Autotrader
  • Kelley Blue Book
  • vAuto
  • NABD
  • BHPH Report
  • NIADA
  • Frazer
  • Wayne Reaves
  • HT
  • THA
  • Auto Revolution
  • AutoTrader Classics
  • AutoTrader Motorcycles
  • AutoTrader RVs

Get Started Today

Interested in becoming a client or ready to learn more?
Please call 1-877-204-2526 or complete the form below.

Fields marked (*) are required

Step 1 of 2
INVENTORY COUNT*
NUMBER OF LOTS*
DMS PROVIDER*
DEALERSHIP TYPE*

ARE YOU A CURRENT CLIENT?*

Thank You

for your interest in the Autotrader Buy Here Pay Here Center.
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